Chiang Mai, Thailand – In the competitive world of food production and distribution, strategic vision and adaptability are crucial for long-term success. Mr. Shubhodeep Prasanta Das, CEO of HYLIFE Group, is applying both in abundance as he drives the company’s food brands toward greater visibility and profitability in domestic and international markets. Through a combination of innovation, market research, and sustainable partnerships, HYLIFE Group is steadily transforming from a regional leader into a globally recognized name.
Strengthening the Domestic Market Foundation
Before expanding abroad, Mr. Shubhodeep Das recognized the importance of reinforcing the company’s presence in Thailand. Over the past few years, Hylife Global Food installs the main pillar to construct a factory in Doi Lor, Chiang Mai. has broadened its product portfolio to cater to shifting consumer preferences. This includes healthier snack options, ready-to-eat meals, and premium packaged goods targeting urban markets.
The company has invested in modern distribution networks, ensuring its products reach supermarkets, convenience stores, and e-commerce platforms nationwide. Seasonal promotional campaigns, celebrity endorsements, and social media engagement have further solidified HYLIFE Group’s brand loyalty among Thai consumers.
Positioning for Global Demand
While maintaining a strong domestic base, Mr. Shubhodeep Das has strategically pursued high-potential export markets. The company is focusing on countries with strong demand for Thai food products, including Japan, the United States, the Middle East, and Europe.
To meet global food safety regulations, HYLIFE Group has upgraded its production facilities to comply with international certifications such as HACCP, ISO 22000, and Halal. This not only opens the door to premium export markets but also reinforces the brand’s credibility with global buyers.
Strategic Partnerships and Joint Ventures
To accelerate market penetration, HYLIFE Group is actively forming strategic alliances with foreign distributors and retailers. These partnerships reduce entry barriers in overseas markets and provide valuable insights into local consumer behavior.
Mr. Shubhodeep Das has also initiated joint ventures with local producers in target markets, allowing HYLIFE Group to adapt products to regional tastes while maintaining its Thai identity. This “glocalization” approach ensures the brand feels both authentic and relevant to foreign consumers.
Commitment to Sustainability and Ethical Sourcing
Sustainability is not just a marketing tool for HYLIFE Group—it’s a core business value. The company sources raw materials from certified sustainable farms and invests in local communities through farmer training programs. In addition, energy-efficient production methods and waste reduction initiatives help minimize the company’s environmental footprint.
For global consumers increasingly conscious of environmental and ethical issues, these practices add significant brand value and differentiate HYLIFE Group from competitors.
Future Outlook
Looking ahead, Mr. Shubhodeep Das aims to make HYLIFE Group a household name in at least 20 countries within the next five years. The roadmap includes expanding the product range, increasing production capacity, and strengthening digital marketing capabilities.
“Thailand’s food culture is rich and diverse,” Mr. Shubhodeep Das said in a recent interview. “Our mission is to share that with the world, while creating economic opportunities for our farmers, employees, and partners.”
Through a blend of innovation, sustainability, and market intelligence, Mr. Shubhodeep Das is ensuring that HYLIFE Group’s food brands are not only thriving in Thailand but also making a mark on the global stage. With a clear vision and disciplined execution, the company is well on its way to becoming a global ambassador for Thai food excellence.
